GdS: Character, cigars, fridges – the iconography of Conceicao so far | OneFootball

Sergio Conceicao joined AC Milan after the draw in Rome, and in a week, he won his first trophy with the club – the Supercoppa Italiana – against Inter, which made it that much sweeter.

Football has often become a game of brands. Whether it be on the pitch or off it, there can be so many stories told in the ways things are presented, and this morning, Gazzetta dello Sport have compiled what we know of Conceicao.

The brand of a manager is, at the time, probably not thought much of. However, some of the most iconic gaffers in history each have their own tell. Arsene Wenger’s coat, for example, is one of the most recognisable things in world football, perhaps you could also suggest Marcelo Bielsa’s bucket was another iconography that sticks with you.

Conceicao has his own.

More Stories about Sergio Conceicao

GdS: Character, cigars, fridges – the iconography of Conceicao so far

9 January 2025, 11:00

GdS: Conceicao ‘keeps the revs high’ – no days off granted after Supercoppa win

8 January 2025, 17:00

SudInfo: Conceicao could have ended up in Belgium over Milan – the background

8 January 2025, 16:10

We start with the personality. The Portuguese coach has ‘taken over the stage’ and given the Rossoneri a protagonist once again. A coach who dances, is vocal, and doesn’t take shortcuts. Above all, a character, which is what the club dreamed of in the summer with Antonio Conte.

Bielsa’s bucket is a trend that has often attempted to be recreated, and Conceicao is one of the coaches to follow. A way to ‘get closer’ to the pitch and his players, the refrigerator appeared in the Supercoppa semi-final, but it could become a mainstay, perhaps with some sponsors at San Siro.

There was no jacket for the Portuguese in Saudi Arabia, despite his fever. Instead, he wore a completely black outfit, simple, sleek, telling.

Then, there is the cigar. In the United States, it is a symbol of victory, and since then it has taken to sports. Michael Jordan started it, and Conceicao has brought it to the Rossoneri, but just for him, as was in Porto.

Gazzetta also gives a section to the eyes of the new coach. He was moved after the victory in the final, but the players know that this is not an emotional coach regularly. Instead, it is a fierce coach, who will not be afraid to be bold, and the players know this. Of course, this emotional side will remain, but only in the moments fitting.