Juventus and WFFA join forces to create new-look 2024 World Freestyle Football Championship | OneFootball

The World Freestyle Football Association (WFFA) has today announced an exciting new chapter in its partnership with football powerhouse Juventus and their innovative Juventus Creator Lab. The duo will join forces organize the most prestigious freestyle football event of the year: the 2024 World Freestyle Football Championship (WFFC).

The 2024 World Finals will take place in Turin, Italy, on 13 November, utilizing the modern and cutting-edge facilities of the Juventus Creator Lab. This year’s event will feature a groundbreaking competition format, promising an unforgettable experience for both the 32 participating athletes—16 male and 16 female from across the globe—and fans from across the globe.

This collaboration builds on a successful partnership that began in May 2023 when Juventus hosted the first-ever TikTok global Freestyle Football contest, won by Brazilian star Adonias, who became the official freestyler for the Bianconeri. In May 2024, the Juventus Creator Lab launched the documentary “Freestyle Saved My Life: The Story of Adonias Fonseca,” highlighting his journey of overcoming obstacles through freestyle football. Last year, Juventus was also present at the World Freestyle Football Championship in Nairobi, Kenya, as an official media partner, broadcasting the World Finals on their TikTok channels—where Juventus ranks among the top 10 global brands—and rewarding selected finalists with tickets to a Serie A match at the Allianz Stadium in Turin.

“It was a pleasure and an honour to collaborate with a legendary institution such as Juventus in the TikTok freestyle contest and World Freestyle Football Championship in 2023, so we decided to take the partnership a step forward,” said Dan Wood, Co-Founder of the WFFA. “The next episode of our alliance was obvious: bringing the World Finals of our sport to Turin to offer both athletes and fans a unique experience. We can’t wait to present the world with the amazing concepts we’ve created together with Juve!”

“We’re thrilled to continue our partnership with the WFFA and host such a prestigious event at the Juventus Creator Lab and here in Turin,” said Mike Armstrong, Juventus' Chief Marketing Officer. “This aligns well with our vision to engage and inspire youth through on-pitch and off activities while striving to support the freestyle football movement worldwide. The WFFA continues to impress with growth figures, incredible talent and stories, and a global footprint which makes this unique for the organization and city.”