Juventus: Comolli’s revolution, eyes abroad, no more Serie A funds | OneFootball

Juventus changes its market strategy and ushers in a new era under the leadership of Damien Comolli. The Bianconeri CEO, in collaboration with François Modesto, has set up a 2025 transfer campaign focused on internationalization, avoiding direct investments in Italian clubs and betting everything on profiles coming from abroad.

Juventus, Comolli’s revolution: foreign market and an end to funding Serie A

The Bianconeri summer brought in four main signings: Jonathan David, Joao Mario, Edon Zhegrova, and Lois Openda. All of them arrive from foreign leagues, in contrast to the policy of previous managements. While in 2024 Juventus had invested around 150 million euros in Serie A for Koopmeiners, Nico Gonzalez, Di Gregorio, Kalulu, and Cabal, in 2025 the funds were allocated to clubs such as Porto, Lille, and Leipzig.

Buyout clauses don’t count: focus on new signings

Leaving aside the mandatory buyouts inherited from the Giuntoli era (Nico Gonzalez, Kalulu, Di Gregorio, Kelly, and Conceição), the new course has focused exclusively on the international market. This choice, in addition to marking a break with the past, also reflects a precise economic and political strategy: not to directly fuel the Serie A system, which is often perceived by Bianconeri fans as hostile towards the club.

The Comolli strategy: scouting and long-term vision

Damien Comolli is no stranger to this approach. In the past, he had already made extensive use of international scouting networks and advanced evaluation systems, now brought to Juventus. This philosophy aims to:

Identify emerging talents at the European and international level;

Diversify spending channels to limit internal costs;

Create a competitive team without fueling economic rivalry dynamics in the Italian league.

This article was translated into English by Artificial Intelligence. You can read the original version in 🇮🇹 here.