Juventus da Mooca unveil new main sponsor for 2026 | OneFootball

Juventus has taken a significant step in its professionalization process by officially announcing Pátria Cidadania as its new main sponsor for the 2026 season. The strategic partnership, brokered by Wolff Sports & Marketing, the agency responsible for marketing the club's assets, ushers the Mooca team into a new commercial phase.

The arrival of Pátria Cidadania, a brand expanding in the European citizenship access segment, strengthens the SAF project and aligns the club with a promising market.

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Agreement details and brand activations

The contract establishes the exposure of Pátria Cidadania in the master position on the game and training jerseys, as well as insertions on interview backdrops, stadium boards on home match days, quotas of official jerseys and tickets. Digital activations on Juventus' channels and the promotion of actions and experiences with the public during matches at Rua Javari are also part of the scope, ensuring a strong brand presence in the club's daily life.

Future vision and club modernization

The Juventus SAF projects significant investments through 2027, focused on modernizing Estádio Conde Rodolfo Crespi. Plans include expanding the capacity to approximately 15,000 fans and creating new spaces and services, such as themed restaurants, a physiotherapy center, spa, gym, and a hotel for athletes, aiming for the complete restructuring of the club.

This article was translated into English by Artificial Intelligence. You can read the original version in 🇧🇷 here.