Lazio Receive €40M Boost Thanks to New Sponsor, Coppa Italia & More | OneFootball

Lazio can breathe a sigh of relief as their accounts have received timely boosts thanks to various revenue streams accumulating to around €40 million.

The Background

Between last summer’s transfer ban, the sale of important players in January, the ravaging injury crisis, and the ongoing fan protest against club president Claudio Lotito, the Biancocelesti have been enduring one of their most challenging campaigns on all levels. And yet, the team managed to remain afloat.

Lazio Reach Coppa Italia Final

Maurizio Sarri’s men could even end the campaign with silverware if they manage to beat Inter Milan in the Coppa Italia final. Speaking of which, Il Corriere dello Sport estimates that cup triumph could yield €7.1 million in prize money, while the silver medal would be worth €4.6 million. The source estimates these figures based on the previous campaign.

Lazio Earned Their Spot in the Italian Super Cup

Regardless of the final’s outcome, Lazio are almost guaranteed a place in the Italian Super Cup. Unlike the three previous editions, the organizers could ditch the four-team mini-tournament format and return to the original one-off contest. But with Inter on the cusp of clinching the Scudetto title, even a runner-up place in the Coppa Italia would be sufficient for the Aquile to take part in the Super Cup.

The competition will likely be played on Italian soil this time rather than in Saudi Arabia, so the winner can no longer count on a €10 million prize, but featuring in the competition would still represent a financial boost.

The Polymarket Agreement

Moreover, Lazio have recently announced reaching a multi-year agreement with their new main shirt sponsor, Polymarket. The deal will generate a $22 million in total (circa €19m), with an average of €7 million per year.

The IMG Settlement

Finally, all Serie A clubs can expect to collect a massive financial boost as the Lega has finally reached a settlement with IMG over a long-standing dispute related to international TV rights sales. The two parties reached an agreement for around €300 million that will be distributed among top-flight clubs. The source estimates Lazio’s share at around €20 million.