Main sponsor: when will Flamengo debut the Betano brand? | OneFootball

Main sponsor: when will Flamengo debut the Betano brand? | OneFootball

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Coluna do Fla

·20 de agosto de 2025

Main sponsor: when will Flamengo debut the Betano brand?

Imagem do artigo:Main sponsor: when will Flamengo debut the Betano brand?

Biggest Sponsorship in the History of Brazilian Football: Betano Still Won't Be on the Sacred Mantle This Wednesday (20th)


Approved this Tuesday (19th), Betano’s master sponsorship already has a debut date on the Sacred Mantle of Flamengo. It will be on Monday (25th), in the match against Vitória, for the 21st round of the Brasileirão. The game will take place at Maracanã, Rio de Janeiro.

Although Betano's contract with Flamengo is valid starting this Wednesday (20th), the brand will not be on the red-and-black shirt against Internacional, in the round of 16 of the Copa Libertadores da América. Regarding the logo, as Coluna do Fla revealed a week ago, the Betano logo on the white uniform will have black letters. On the first kit, the betting house will appear on the Mantle in white lettering. The third kit will feature the logo in gold.


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HOW DID THE VOTE ON THE BETANO CONTRACT GO?

With 654 votes in favor, 11 against, and 4 abstentions, the Deliberative Council of Flamengo approved Betano as the club’s new master sponsor. The contract is historic: R$ 268.5 million per year guaranteed, plus bonuses for performance, conversions, and sales. In addition, the total amount could approach R$ 1 billion with variables. The contract is valid from this Wednesday (20th) until December 2028.

Of the more than R$ 268 million annually, R$ 220 million will go to football and R$ 12 million to Olympic sports. It’s also worth mentioning that another R$ 10 million is allocated to the VIP boxes and another R$ 10 million to retail. Finally, R$ 5 million will be invested in FlamengoTV. It’s important to note that the betting house will also be on the volleyball, basketball, and women’s football shirts.

WILL IT BRING LUCK?

Still without Betano on the shirt, Flamengo faces Internacional this Wednesday (20th), starting at 9:30 p.m. (Brasília time), at Beira-Rio. Having won the first leg 1-0, Mengão can even draw to advance to the quarterfinals of the Libertadores.

*Erratum: Coluna do Fla initially published that the debut would be this Wednesday (20th), against Internacional. However, the article was corrected at 10:45 p.m. (Brasília time) on Tuesday (19th)

This article was translated into English by Artificial Intelligence. You can read the original version in 🇧🇷 here.

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