Man City Signs Record-Breaking €1 Billion Kit Deal with Puma

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·15 de julho de 2025

Man City Signs Record-Breaking €1 Billion Kit Deal with Puma

Premier League champions land biggest sponsorship agreement in English football history

Man City Signs Record-Breaking €1 Billion Kit Deal with Puma

Vídeos OneFootball

Manchester City've announced groundbreaking sponsorship deal with German sportswear giant Puma marking the largest kit deal in Premier League history.

Deal Details

According to The Guardian, the new contract valued at over 1 billion euro , will run until 2035 with annual payments exceeding 100 million euro. This figure represents significant leap from the previous agreement worth 75 million euro per year which was initially set to expire in 2029.

IF IT'S MAN CITY, IT'S PUMA 🩵 We have extended our partnership with @pumafootball, which began in 2019. This collaboration has delivered breakthrough innovation, cultural moments & commercial success, both on and off the pitch. This is a partnership built on shared values 🤝
– terça-feira, 15 de julho de 2025

Setting New Benchmark

With this deal Man City become the 1st English club to sign sponsorship contract surpassing £1 billion setting new benchmark for annual kit revenue in the PL.

How It Compares

Man United signed £900 million deal with Adidas in Jul 2023 spanning 10 year.

Liverpool also partnered with Adidas, earn approximately 60 million sterling pound annually under multi year agreement.

Official Statement

Ferran Soriano CEO of City Football Group, commented:

"Our collaboration with Puma began with shared ambition to achieve excellence and we’ve delivered over the past 6 seasons. This renewed partnership strengthens our bond and pushes us toward even brighter future"

🚨 𝗡𝗘𝗪: Manchester City’s kit deal with Puma could eventually be worth £1 Billion. 🤑 The agreement will be running until at least 2034/35 and valued at £100M a season. 💷 📰 via @TyMarshall_MEN
– terça-feira, 15 de julho de 2025