Manchester City set to open fifth club shop and third site in Manchester after New York success | OneFootball

Decision makers at Manchester City have taken the decision to open up a third official club shop in the Greater Manchester region alone further emphasising their growth.

City’s commercial growth continues to mirror success on the pitch over the last few seasons, as the club strengthens its brand presence both locally and across the globe, expanding its fanbase and demand for access to the club in the process.

With a strategy that has steadily evolved over the last decade, City’s retail network has become an integral part of their wider business model, bringing the Etihad Stadium experience closer to supporters in new regions and reinforcing the club’s status as a global sporting brand.

The latest addition to that network represents another major step as City’s commitment to their local fanbase remains at the forefront, with a new permanent shopping centre location complementing existing sites in the north-west.

The expansion underlines the balance Manchester City aim to maintain between their international reach and local roots, ensuring accessibility for fans in and around Greater Manchester.

The club’s international store roll-out has also gathered pace since their successful ventures in the Middle East and Asia, opening permanent stores and short-term ventures to capitalise on key moments in the club’s pre-season tours.

These retail initiatives have been designed not only to meet the growing international demand for official Manchester City merchandise but also to connect with global fan communities in a more tangible way.

Now, as confirmed by those within the club this week, Manchester City are set to open a brand new club shop within the Trafford Centre, adding to their existing locations in the Manchester Arndale centre, outside of the Etihad Stadium, and further afield in Dubai and Abu Dhabi.

Further expansion follows success with a pop-up last year, when City opted to open a City Store at the iconic Rockefeller Center in New York ahead of the club’s 2024 pre-season visit to the USA that same summer – the club’s second pop-up after a launch in Seoul, South Korea.

Earlier this year, City also announced a brand-new City Store opening within the iconic Dubai Mall, becoming the club’s second permanent retail location in the United Arab Emirates after a launch in the Yas Mall at City Challenge in Abu Dhabi.

The decision to open at the Trafford Centre comes as part of a wider commercial strategy aimed at deepening supporter engagement and broadening accessibility, with the latest site offering high visitor numbers and visibility within one of the busiest shopping destinations.

There is also speculation that the new location could offer digital fan experiences and interactive displays similar to those used in other store locations – an approach that proved hugely popular with visitors and generated impressive sales.

Looking ahead, City’s retail team are likely to continue exploring new opportunities across the globe, and given the success of their international pop-ups, future sites could appear in other key markets linked to the City Football Group network, such as Spain or Australia.

For fans, the Trafford Centre opening represents more than a shopping destination, and perhaps another sign of Manchester City’s growing ambition off the field, matching their global sporting dominance with a commercial footprint that reaches every corner of the world.