Manchester City to announce long-term extension to major sponsorship agreement | OneFootball

Manchester City are set to announce a long-term extension to their long-standing partnership with kit manufacturers Puma this week, according to new reports.

Since replacing Nike as the club’s official kit supplier in the summer of 2019, Puma has become a major commercial partner to Manchester City and the wider City Football Group, developing a line of kits that have often embraced unique colour palettes and bold, contemporary designs.

The relationship has extended far beyond just shirt manufacturing, with Puma also playing a role in campaigns and brand development initiatives involving the club and the wider network of CFG clubs.

The deal signed in 2019 was reportedly worth £650 million over a 10-year period, making it one of the most lucrative kit partnerships in football. That arrangement also included involvement across several CFG clubs, such as Girona, Melbourne City, and Mumbai City, further expanding Puma’s influence and footprint through the group.

Over the years, Puma has worked closely with Manchester City to deliver both performance-focused innovations in their kits and culturally aligned off-pitch apparel, keeping pace with the club’s continued global rise in both a sporting and commercial sense.

The brand has also leveraged Manchester City’s increasing popularity across international markets, including Asia and North America, and that has led to approval from key figures within the club, and as such the latest development concerning all involved.

According to the exclusive information of The Telegraph’s Mike McGrath, Manchester City have now agreed to a long-term extension to their long-standing partnership with sportswear giants Puma.

The update on the sponsorship agreement further reveals that the extension between all parties will be announced as soon as Tuesday.

The precise terms of the extension have not yet been revealed, but given the existing deal’s high valuation, it is likely to remain one of the top-tier commercial agreements in world football.

With Manchester City continuing to dominate on the pitch and expand their brand reach globally, Puma’s commitment could be seen as a strategic effort to maintain association with a club firmly at the heart of the modern game’s elite.

Looking ahead, there may also be wider implications beyond Manchester City alone. With the original agreement involving several CFG clubs, this renewal may also signal continued collaboration between Puma and clubs across the ownership group, reflecting the strength of the existing relationship and the value Puma finds in global, multi-club exposure.

For City, the announcement marks another off-field win in a summer that has already included headline transfers and strong Academy movement. Commercial stability through major partnerships like Puma’s is an important factor in maintaining financial flexibility amid rising squad costs and Premier League profitability and sustainability regulations.