Massis vows cheaper tickets and, with Live Nation, to keep Morumbi | OneFootball

São Paulo president Harry Massis Júnior held a meeting on Thursday (16) with the independent niche press that covers the club. AVANTE MEU TRICOLOR was present, and we bring you everything that was said by the chairman in the conversation, which could not be recorded at the request of the press office.

Concerned about the drop in attendance recorded in May in Copa Sudamericana matches — which drew around 15,000 fans — Massis defended a review of ticket pricing policy as a strategy to bring supporters back to the stadium.

The president indicated that the team’s next Brazilian Championship match at Morumbi, against Coritiba, at 9 p.m. (Brasília time) on August 15, will feature reduced ticket prices for the popular section, the former bleachers, and the yellow intermediate seats.

During the meeting, Massis also detailed the guidelines of his administration for managing the stadium, as well as addressing the relationship with commercial partners and the ticketing policy for the 2026 season.

The chairman ruled out any modernization project or structural renovation of São Paulo’s home stadium in the short or long term, pointing to the lack of financial viability for such an investment. “Who is going to do that? Construction companies can do it, but who is going to pay for it?” the executive asked.

Along the same lines, Massis categorically rejected the possibility of installing artificial turf at the stadium, aligning himself with the position of the football department. “Never. Neither the coaching staff nor the players want it,” he emphasized.

Advance revenue payments and obstacles with Live Nation

Another critical point addressed by the president was the current contract with entertainment company Live Nation for hosting major shows at the stadium. According to the executive, the current terms make the document impossible to renegotiate unilaterally.

The financial scenario of the agreement is complex due to decisions made by the previous administration:

Advance on payments: The club received in advance a significant portion of the contract’s total amount during Julio Casares’ previous administration;

Budgetary impact: As a result of this advance, São Paulo’s cash flow has recorded almost no new revenue from this contract throughout 2026;

Calendar adjustment: To mitigate the sporting impact, the board is negotiating greater autonomy over scheduling and managed to reschedule shows originally planned for the period from September to November 2027, moving them forward to February of the same year, in order to preserve the pitch during the decisive months of the competitions.

This article was translated into English by Artificial Intelligence. You can read the original version in 🇧🇷 here.