New Macron Store inaugurated | OneFootball

Shop opens in the heart of Udine

Udine, 17 July 2025 – The inauguration ceremony for the new Macron Store, located at 2 Piazza Marconi in Udine’s historic centre, took place on the evening of Wednesday 16 July. An integral part of the "Silver Pulse" retail concept launched by Macron in 2025, this store represents a further step in the global growth of the Bologna-based company, which is increasingly investing in single-brand stores featuring a refined design and distinctive style that convey the brand's strong identity to Macron fans.

The ribbon-cutting ceremony for the new Macron Store Udine – City Centre was attended by Macron CEO Gianluca Pavanello, Udinese Calcio's Strategic Marketing Coordinator Magda Pozzo, Udinese Calcio's General Manager Franco Collavino and Udine's mayor Alberto Felice De Toni, further confirming the strong bond between the Italian brand, the club and the city. The store will offer a wide range of high-quality products, such as official Udinese merchandise, Macron Icon apparel, racket sports gear as well as several key collaborations with the Macron Hero brand.

"The new Macron Store in Udine is a space which expresses who we are today and where we want to be tomorrow," declared Gianluca Pavanello. "Our name embodies the mission of building a top-class sports company, one which is capable of inspiring and innovating every day. This new store is a concrete example of this – it’s a space designed with attention to every detail, where design, functionality, and the quality of what’s on offer shapes our identity.

"It’s no coincidence that Udine was chosen for this store. Since 2018 we’ve shared an ambitious growth path with Udinese Calcio, a partnership founded on style, innovation, attention to detail and sustainability. These values are evident throughout this store. Growth is important but growing alongside those who experience sport with the same energy and passion as us is even more important."

"The inauguration of the new Macron store in the heart of Udine is a wonderful message for the region," commented Franco Collavino. "If a major global brand like Macron has chosen to believe in us, it means that Udinese have succeeded in fostering a landmark partnership that goes beyond football. We’ve historically shared a commitment to the environment with Macron, and many projects have created a well-recognised identity of values. It’s these values that we’re also passing on to our fans and the local community."

Following on from the ribbon-cutting ceremony the hundreds of fans in attendance enjoyed a Meet & Greet with Udinese stars Nicolo Bertola, Iker Bravo, Jurgen Ekkelenkamp and Hassane Kamara. Throughout the evening fans had the opportunity to purchase the 2025/26 home jersey, which Macron and Udinese Calcio unveiled on the evening of Tuesday 15 July.

The new store in the heart of the city further consolidates Macron's presence in Udine, where the Macron Sports Hub and Club Store, located inside Bluenergy Stadium, is already open.