New stadium collection unveiled: Bayern respond to fan criticism | OneFootball

FC Bayern has responded to the ongoing criticism from its fans regarding the often unconventional jersey designs of late – and, together with adidas and the Südkurve München, has introduced a new stadium collection. The line is meant to symbolize tradition, identity, and unity, bringing the classic club colors red and white back into focus.

Many supporters had complained in recent years about jerseys being too colorful or atypical. Instead of flashy color experiments, the club is now relying on the tried and true – connecting the collection with emotional memories of the greatest times in the club's history.

Collaboration with the Südkurve

In close coordination with the active fans of the Südkurve, three new items have been created, which according to the club, are inspired by the "greatest fan classics in Bayern's history." Together with outfitter adidas, the record champion has created a collection that "revives the spirit of past European Cup nights" and is promoted as a "must-have for every stadium visit."

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The three new products consist of a retro T-shirt, a scarf, and a stadium flag. All three items are entirely in red and white, with no design or color experiments.

The club explains: "When thinking of the great successes, the evenings in the European Cup of Champions, or the venerable Olympic Stadium, three images immediately come to mind: players in bright red jerseys, a Südkurve full of red and white bar scarves, and a sea of flags under the scoreboard."

These exact images are meant to be revived with the new line – as a unifying element between all generations of Bayern fans.

Red and White Return to the Center

The stadium collection is intended to be a visible symbol of returning to the club's DNA. "Three timeless items," says the club, "that have been a fixed hallmark of FC Bayern for generations and unite all fans – whether young or old, Südkurve or seated."

With this initiative, the club not only strengthens its bond with fans but also sends a clear signal: FC Bayern remains true to its roots – both on the field and in the stands.

This article was translated into English by Artificial Intelligence. You can read the original version in 🇩🇪 here.