Next sponsorship coup: BVB extends multi-million partnership | OneFootball

After 25 years of working together, Borussia Dortmund is extending the partnership for the long term. The new contract through 2030 not only gives BVB planning security, but also brings a lucrative multi-million-euro deal.

Borussia Dortmund has extended its cooperation with one of its longest-serving sponsors ahead of schedule. Electrical installation technology specialist OBO Bettermann from Menden will remain with the Ruhr club until at least 2030 and is also significantly expanding its commitment. As part of the contract extension, the South Westphalian company is moving up to the Premium Partner category. According to information from Ruhr Nachrichten, the new sponsorship package is expected to bring BVB just under two million euros per year in the future. Neither side disclosed official details about the financial scope.

The partnership between Borussia Dortmund and OBO Bettermann has already existed for around 25 years. In the future, the company will not only continue to be present on the LED advertising boards at Signal Iduna Park, but will also support the club’s Bundesliga table tennis team. In addition, the company’s products and technical system solutions are to be used in future BVB construction and infrastructure projects.

BVB managing director Carsten Cramer emphasized the importance of the cooperation: “OBO Bettermann and Borussia Dortmund have been united for a quarter of a century by shared values such as down-to-earthness, reliability, and regional commitment. The fact that we are now extending this partnership ahead of schedule through 2030 and taking it to a new level together makes us very proud.”

BVB extends partnership with OBO Bettermann

The extension is also of great importance for OBO Bettermann. Chairman of the Administrative Board Ulrich Bettermann pointed to the long-standing ties with the club and said: “Our first business contacts began 25 years ago. We’ve taken the plunge again for our silver anniversary.”

Photo: IMAGO

The cooperation has long since gone far beyond traditional advertising services. Even today, the company’s products are used in various places around the stadium, including the BVB Fan World. In addition, events hosted by the BVB Football Academy for children are regularly held in Menden.

Prof. Dr. Robert Gröning, Chairman of the Management Board of OBO Bettermann Holding, sees further development potential in the extension: “As a Premium Partner of Borussia Dortmund, we see great potential to contribute our technical expertise even more strongly—both at Signal Iduna Park and in future construction and infrastructure projects, as well as in further sporting commitments.”

This article was translated into English by Artificial Intelligence. You can read the original version in 🇩🇪 here.