Official statement: Chivas and Nike unveil the new kits | OneFootball

Nike and Club Deportivo Guadalajara unveil the club’s new home and away kits, marking the first on-pitch expression of this partnership and the beginning of a new chapter in the Sacred Future of Chivas.

Following the announcement of their multi-year partnership, Nike and Chivas come together to celebrate one of football’s most iconic identities through a collection that honors the traditions that have defined the club for generations while embracing the possibilities of the future. Rooted in the legacy, pride, and passion that have made the club one of the most beloved institutions in Mexican football, the collection lays the visual foundation for the next era.

The home kit takes a clean, timeless approach that returns to the essence of the club. Featuring the iconic five red stripes that have defined its identity for generations, the jersey celebrates the symbols that have united players and fans throughout its history.

One of the most distinctive elements of the home kit is the return of the polo collar, a design detail deeply linked to some of the most memorable moments in the club’s history. Its return pays tribute to a cherished piece of the red-and-white legacy while reinforcing the timeless character of the jersey.

The away kit serves as a modern counterpoint to the home jersey. Built on a crisp white base, it introduces a contemporary gradient treatment that incorporates the club’s iconic red and blue colors into the crest, the Swoosh, the sponsors, and the players’ personalization elements. The result is a sleek, progressive design that reflects the club’s ambition and forward-looking vision while staying true to its identity. Alongside the distinctive red-and-white expression of the home kit, the collection celebrates the red, white, and blue colors that have become synonymous with the club’s identity, its connection to Mexican culture, and generations of fans.

Beyond the kits, Nike and Chivas are introducing new visual elements created exclusively for this partnership. A custom typographic logo, inspired by the legendary goat identity, incorporates subtle horn-inspired details to create a distinctive symbol of a new era. The collection also includes an exclusive typeface for names and numbers inspired by the rich traditions of Mexican graphic design, drawing on the bold, angular forms found in the country’s visual culture to create a unique aesthetic that is deeply connected to the club and unmistakably Mexican.

The kits also incorporate club-specific details and existing elements of its visual identity that strengthen the bond between the team, the city, and its supporters, ensuring that every aspect of the collection remains rooted in the culture and history that continue to define Chivas.

Powered by Nike Aero-FIT technology, the new home and away kits combine the club’s iconic identity with Nike’s most advanced cooling innovation for athletic performance. Engineered from the yarn and stitching level, Aero-FIT uses specialized knitting techniques and strategically placed zones of open- and closed-hole mesh to maximize airflow and help athletes stay cool during competition.

Designed to promote airflow around the body and keep the fabric off the skin, Aero-FIT helps athletes stay cool and focused in the moments that matter most. The graphic elements are integrated directly into the knit rather than applied to the surface, preserving breathability and performance without compromising the kit’s visual identity.

Together, the home and away kits establish the creative foundation of the partnership between Nike and Chivas, balancing the identity and traditions that have shaped the club for generations with a future-facing vision. As the first kits of a new era, they represent the beginning of the club’s Sacred Future on and off the pitch. This new chapter will begin on July 18, when the men’s team debuts its Nike kit during its first league match of the season.

The full collection, including the new Chivas home and away kits, will be available in Mexico through early access starting July 16 on Nike.com, the Nike App, the Chivas online store, as well as at Nike Madero, Nike Andares, and official Chivas stores. Globally, the collection will launch on July 22 through Nike channels and retail partners.

This article was translated into English by Artificial Intelligence. You can read the original version in 🇪🇸 here.