Palmeiras to have ‘new sponsor’ on shirt against Internacional | OneFootball

Palmeiras will take the field against Internacional next Sunday (9) with something new on its kit. The club’s official sponsor, CIMED, will temporarily replace its brand with “João e Maria” on the shoulder blade area of the shirt, in a promotional campaign to publicize Verdão’s new licensed products, NOSSO PALESTRA has learned.

The initiative is part of the company’s marketing strategy, which has expanded its partnership with Palmeiras through the development of exclusive products for the green-and-white fans.

CIMED launches new licensed Palmeiras products

On Thursday (6), CIMED will officially unveil the João e Maria Kit, consisting of cologne and liquid soap. In addition, the company plans to launch the new deodorant from the Super line later this month, also licensed by Palmeiras.

CIMED CEO highlights partnership

In March, CIMED CEO João Adibe Marques said that the relationship with Palmeiras goes beyond a traditional sponsorship contract. According to the executive, president Leila Pereira played an active role in developing the licensed product lines.

“Our sponsorship model with Palmeiras goes far beyond a traditional contract. We are fully integrated with the club’s strategy, and we also have a strong connection with the fans, providing personalized experiences through our products,” he said.

João e Maria has appeared on Palmeiras’ shirt before

This will not be the first time the “João e Maria” brand appears on Palmeiras’ kit. The campaign already took place in the match against Remo, played on May 10 at Mangueirão Stadium in Belém, in the Brazilian Championship.

Photo: Cesar Greco/Palmeiras

This article was translated into English by Artificial Intelligence. You can read the original version in 🇧🇷 here.