Premier League renews TV rights in South America, Caribbean: fees revealed | OneFootball

The Premier League has consolidated its global strength by closing a new broadcast deal for South America and the Caribbean. The contract, valid until 2031 with ESPN, reached the mark of £450 million (about R$ 2.8 billion), representing a 25% increase compared to the previous agreement. This appreciation reaffirms the growing interest of the South American audience in the English championship, in contrast to the relative stagnation of values in the domestic market of the United Kingdom.

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The announcement was detailed to the clubs during a shareholders’ meeting last Friday. While TV rights in England have only slightly increased due to the rise in the number of games, the international market continues to be the league’s financial engine. “The 25% increase in one of the largest foreign markets shows that the value of overseas TV rights continues to rise,” the report points out, highlighting that international revenues have already surpassed domestic ones.

Unlike what happens in England, where the Saturday 3pm “blackout” still limits broadcasts, all 380 Premier League games are available live for foreign audiences. This model has been a success in terms of viewership and revenue. The league hopes that this new contract will serve as a benchmark for other regions: “The new deal indicates that demand remains strong,” especially ahead of the auction for rights in the US, scheduled for after the World Cup.

With this move, the gap between what the Premier League earns abroad (£2.1 billion annually) and in the United Kingdom (£1.67 billion) is expected to increase. The strategy now is to further expand its digital and commercial presence in strategic territories.

This article was translated into English by Artificial Intelligence. You can read the original version in 🇧🇷 here.