PSG – Willian Pacho embarks on a new adventure | OneFootball

Willian Pacho, the 24-year-old central defender for Paris Saint-Germain and Ecuador, has become used to being impressive. He is also developing his image away from the pitch. Indeed, the Ecuador international is launching a chocolate bar brand on the Ecuadorian continent, with a project that goes beyond the simple sporting framework.

This initiative confirms an increasingly visible trend among top-level players: building a personal brand beyond football. For Willian Pacho, the idea is all the more coherent because it is rooted in his home country, Ecuador, where cocoa holds an important place in the local economy and collective imagination.

From an economic point of view, this kind of project allows a player to diversify his income, but also to strengthen his national ties. Pacho is not just a PSG defender who has become popular thanks to his performances: he can also capitalize on his image in Ecuador, among a public that sees him as one of the leading representatives of Ecuadorian football in Europe.

It remains to be seen how far this brand will go and whether it will establish itself sustainably in its market. But for Pacho, still young in his career, this launch already shows a clear intention: to prepare solid ground, with or without the ball. And this time, his positioning is not limited to cutting off the opposition’s passing lanes.

This article was translated into English by Artificial Intelligence. You can read the original version in 🇫🇷 here.