Puma now kit supplier for most Brasileirão clubs, Palmeiras deal explained | OneFootball

With Palmeiras since 2019, Puma will take the lead in 2026 in terms of the number of teams outfitted in the national elite. The brand, which was exclusive to Verdão until early 2025, when it began supplying Red Bull Bragantino and Bahia, will now also provide gear to Fluminense.

With four Série A teams, the German brand surpasses Adidas and takes the lead among suppliers. Still, even though it leads among top-tier clubs, Puma cannot supply gear to Palmeiras’ rivals. The brand and the club have a contract clause that prohibits the company from sponsoring Corinthians, Santos, and São Paulo.

Palmeiras and Puma have enjoyed a long-standing partnership that is expected to last at least until 2028. In 2024, the club and the brand announced the renewal of their agreement for the supply of the team's sports gear until the end of 2028.

The agreement continues the project started in 2019, with achievements such as the Libertadores in 2020 and 2021, the Brazilian Championship in 2022 and 2023, the Copa do Brasil in 2020, the Paulista Championship in 2020, 2022, 2023, and 2024, the Recopa Sudamericana in 2022, and the Supercopa do Brasil in 2023. The only years Verdão did not lift trophies while wearing Puma were 2019, the debut year, and 2025.

The contract covers the supply of sports gear for the professional and youth teams, both female and male. Additionally, PUMA and Palmeiras will continue developing exclusive products for Avanti members.

Palmeiras and Puma launched an exclusive jersey in November

In November, Palmeiras and Puma announced the launch of a new jersey in tribute to the Avanti supporter-membership program, with the uniform available only to its members.

The debut—and only match in which the jersey was worn on the field—was against Vitória at Allianz Parque, in a match valid for the 37th round of the Brasileirão.

The new piece features horizontal green and white stripes. The design is a more “retro” style, with a polo collar and longer sleeves than usual. See photo below.

The Avanti 2025 jersey is available in a single version (from P to 3GG) for R$499.99, with exclusive sales to Avanti supporter-members (Photo: Disclosure / Palmeiras)

This article was translated into English by Artificial Intelligence. You can read the original version in 🇧🇷 here.