São Paulo unveil new partnership to boost club’s global reach, see details | OneFootball

São Paulo unveil new partnership to boost club’s global reach, see details | OneFootball

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·30 de janeiro de 2026

São Paulo unveil new partnership to boost club’s global reach, see details

Imagem do artigo:São Paulo unveil new partnership to boost club’s global reach, see details

São Paulo announced on Friday a partnership with OneFootball, to provide the club's official content to fans worldwide through the company's own and operated platforms, as well as its global distribution network.

As a partner of OneFootball, São Paulo takes an important step in strengthening its international positioning, expanding its global presence and directly connecting with millions of fans around the world.


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Through this collaboration, official club content, such as match highlights, interviews, exclusive stories, and behind-the-scenes footage, will be distributed on the company's global platform, dedicated exclusively to football, reaching fans wherever they are.

The partnership also opens new opportunities for international monetization, allowing São Paulo to strengthen its global relevance through content-based advertising, brand activations, and increased audience engagement. With OneFootball's reach and its data-driven distribution model, the club expands its digital presence and reinforces its long-term commercial strategy.

“We are very pleased to welcome São Paulo Futebol Clube, one of the great institutions of Brazilian football, recognized for its excellence, athlete development, and international achievements, to the exclusive OneFootball Club Partner Network. With this partnership, we support São Paulo in the immediate distribution of its official content to millions of football fans around the world through its official account on the platform, while creating new digital and commercial opportunities for the club,” said Michael Roth, Senior Director of Partnerships at the company.

As São Paulo expands its international presence and accelerates its digital evolution, this partnership represents a new chapter in its global journey, bringing the club's official content closer to fans worldwide through OneFootball.

This article was translated into English by Artificial Intelligence. You can read the original version in 🇧🇷 here.

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