See when Palmeiras stadium’s new look will be unveiled | OneFootball

Palmeiras' stadium will undergo changes in the coming months. Last Friday, Nubank announced an agreement with WTorre to take over the venue’s naming rights after Allianz terminated its contract. Still without a defined name, Palmeiras’ arena will still take some time to be 100% ready with the digital bank’s new visual identity.

Juliana Roschel, Nubank’s vice president of marketing, revealed that the process is being built by many hands, including the fans’, who can take part in choosing the stadium’s name. Fans will be able to choose among three names in an online vote until April 30.

For now, the venue will continue to be referred to as Allianz Parque. Verdão will return there for the first time since the naming-rights change was announced this Thursday, when they face Sporting Cristal of Peru in the second round of the Copa Libertadores, in a match scheduled for 7 p.m. Brasília time.

“I’d love to change everything by Thursday. We have a plan, a long process, obviously involving a full review of the visual identity. We preserve, value, and deeply respect Palmeiras’ green. We brought green into our color palette. The date for the definitive change is around July, but until then we’ll be building this path so that everything is 100%. But green will be very respected,” she said.

“All the benefits and experiences are being built by many hands, including those of everyone who will leave a suggestion in the vote. It’s important to understand that everything we do will be shaped by the hope of improving and delivering more,” she continued.

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Palmeiras’ upcoming matches

This article was translated into English by Artificial Intelligence. You can read the original version in 🇧🇷 here.