Seguros Unimed joins São Paulo FC as new official sponsor | OneFootball

The brand will appear on the tricolor shirt and make its presence felt at MorumBIS, the training centers, and in the supporters’ day-to-day lives, uniting passion for the Club of Faith with the insurer’s protection

São Paulo Futebol Clube supporters will gain a powerful new ally starting in May 2026. Seguros Unimed, the insurance and financial arm of the Unimed System, is now the official sponsor of Tricolor’s women’s and men’s football teams. With an investment of 15 million reais per year through December 2028, with the possibility of renewal for two more years, the partnership will support not only the professional team but also the youth divisions, taking care of the club’s future, where tricolor passion blossoms.

São Paulo fans will see the Seguros Unimed brand displayed on the lower back of the tricolor shirt. But the partnership goes far beyond the four lines of the pitch: the insurer will have a vibrant and unmistakable presence at MorumBIS, São Paulo’s home, with visibility on the bench, on the LED boards and rings around the field, and on the stadium’s big screen, pulsing alongside every match. The company’s logo will also appear on the stretcher cart and the medical team’s case, symbolizing protection in every play, in addition to an exclusive hospitality box to celebrate this union with São Paulo supporters.

“Seguros Unimed is delighted to associate its brand with football through this partnership with São Paulo Futebol Clube. More than sponsorship, we see sport as a powerful platform for creating real connections, valuing stories that so well express our Brazilian identity. We want to expand our reach and reinforce our position of caring for people and communities, cheering side by side with millions of fans. Our purpose is to promote well-being, health, and quality of life, showing that the company is always present to care for and protect,” says Renata Ucha, Marketing Superintendent at Seguros Unimed.

Even the Club of Faith has Seguros Unimed

In addition to appearing on the uniform, Seguros Unimed will also act in Tricolor’s defense off the pitch. As the institution’s official insurer and the provider responsible for its business insurance, the company will help protect the club’s assets. It is practical proof of the brand’s purpose: to bring security and peace of mind so that São Paulo can remain focused on writing its history of glory.

It is from this hook that the insurer’s marketing campaign slogan emerges, connecting football passion with a message of care and protection. The campaign translates classic elements of the fan journey—such as faith, overcoming adversity, belonging, and emotion—into narratives that show that although faith drives football, off the pitch planning and security are essential. In this way, the concept guides everything from film scripts to media and social media activations, always reinforcing that protecting what you love is just as essential as believing.

“Seguros Unimed takes the field to protect this emotion and care for those who keep the club moving. As the slogan of our new campaign says: ‘But true faith is not leaving the future in the hands of luck.’ It is by uniting this vibrant passion with the purest security that our alliance grows stronger, proving that ‘Even the Club of Faith has Seguros Unimed.’” Renata Ucha adds.

Its entry into the football world crowns Seguros Unimed’s presence in sport, as it already supports culture and disciplines such as volleyball, sponsoring four teams in the Superliga. As part of the Unimed System, present in 92% of Brazilian cities, the brand sees the pitch as the perfect platform to make its care for people tangible. It is a commitment to be present both in the stands and in people’s daily lives, encouraging health, quality of life, and the nation’s passion.

“It is with great satisfaction that São Paulo Futebol Clube announces the arrival of Seguros Unimed as our new partner. Having a strong, respected brand with values aligned with those of the club reinforces the credibility of the project we are building on and off the pitch,” says club president Harry Massis Jr.

This article was translated into English by Artificial Intelligence. You can read the original version in 🇧🇷 here.