Sunderland to unveil new shirt sponsor after blank home kit launch | OneFootball

According to Sunderland Echo, Sunderland will have a shirt sponsor despite online claims that the new home kit would stay blank.

The club unveiled their latest Hummel home strip without any front of shirt branding, a clean look warmly received by supporters. A partner will be announced in due course, though the identity has not been confirmed.

At the away kit launch it was outlined that supporters who buy shirts before the reveal will be able to have the sponsor applied later. Further details are expected once the partnership is confirmed.

Launching without branding appears to reflect the timing of the agreement rather than a plan to go without a sponsor. The date of the announcement remains unclear and the company involved has not yet emerged.

The agreement comes before a significant campaign for Sunderland, who will compete in the Premier League and Europa League. Growing commercial income remains central to the club’s wider plans as Florent Ghisolfi and Régis Le Bris prepare the squad for the extra demands of European football.

Source: Sunderland Echo