Sunderland unveil three-tier membership for 2026/27 with ballots and content perks | OneFootball

Sunderland have unveiled a three-tier fan membership for 2026/27, promising ticket ballots, content and rewards across the club.

The club said it will support their first European campaign in over 50 years, with prices from £20 to £48. Sales open at 10am on Tuesday 14 July.

Season Ticket Plus, for existing season ticket holders at £20, includes full club content, extra offers and an away ticket ballot at home and abroad. That ballot is drawn from 10% of away allocations, with fans opting in game by game. It also adds in-store events and mascot ballot entry for ages six to 12.

The £48 Black Cats Adult tier brings access to the season card waiting list and a home ticket ballot across all competitions. It also includes all club content, member rewards and access to in-store events.

Black Cats Academy costs £30 for the first child and £20 thereafter, mirroring the adult benefits. It also includes entry to the mascot ballot for ages six to 12.

Supporter groups helped shape the scheme, and a new club app will follow later this summer. Fans who sign up before 8pm on Thursday receive £10 off the pre-season streaming package. The Black Cats points scheme continues separately.

Source: Sunderland Echo