Two in three fans to watch World Cup at home, spend 6% more on food and drink | OneFootball

Two in three fans are expected to watch the World Cup at home from 11 June, lifting spending on food and drink by 6%, according to El Periódico Mediterráneo.

Those going out are set to raise budgets by 16%, chiefly on drinks.

The most common viewer is a neutral who mainly follows Spain, while a hardcore group intends to watch every match. They include men and women, and 40% are aged 50-59. At home they consume 16% more soft drinks, 14% more cold cuts and 10% more ready meals.

Outside the home, that group’s intake rises by 46% for mixed drinks and by 12% for beer. Neutrals see a 4% uplift at home, led by wines at 30%, nuts at 13% and snacks at 11%. In bars their spend increases by 11%, with savoury snacks up 20%.

Bars expect up to 30% more takings on matchdays, with spend potentially reaching 130 million if Spain reached the final. Venues are preparing promotions and set menus to drive beer and soft-drink sales. Restaurants often see bookings fall when games are free to air, pushing more home consumption, and delivery is promoted as an opportunity.

Sponsor recall is strongest among devoted viewers. About two in three can name brands at major events, with Coca Cola, Adidas and Lay’s most cited, while recall among the indifferent falls below half. In supermarkets, 50.6% pay close attention to World Cup-themed ads, 33.1% notice them somewhat and 16.3% ignore them.

Source: El Periódico Mediterráneo