Cheeky chips posters: RB Leipzig take a dig at BVB | OneFootball

Borussia Dortmund faces RB Leipzig – and the Saxons are already causing a stir before kickoff. With cheeky fries posters in the city center, the rivalry is being playfully heated up.

Just before the Bundesliga clash between Borussia Dortmund and RB Leipzig, an unusual advertising campaign by the Saxons is sparking conversation. According to a report by BILD, several large posters appeared in downtown Dortmund showing two servings of fries – one plain, one with ketchup and mayo. Below them is the provocative message: “Yellow alone doesn’t bring happiness.” The campaign is signed: “With sporting regards, the Red Bulls.”

With this slogan, the Red Bulls are suggesting that yellow alone isn’t enough, and only the combination with red and white makes for a “happy mix.” This play on colors is subtle but clearly provocative, and underscores the rivalry between the two clubs.

This guerrilla campaign isn’t the first time Leipzig has attracted attention in creative ways. On the first matchday of this season against FC Bayern, an advertising truck in Munich showcased the new home jersey with the slogan: “Dear Bayern fans, finally a plain red-and-white jersey in Munich.”

“Yellow alone doesn’t bring happiness”: Leipzig provokes BVB

The reactions in Dortmund were mixed. While some fans saw the fries campaign as a humorous jab, others felt provoked by it. BILD reported that the campaign was not officially commented on by RB.

On the sporting side, the campaign is unlikely to distract BVB. Coach Niko Kovac emphasized at the press conference before the match: “The fluctuations have become much less.” Dortmund is currently showing stable form and is unbeaten in the Bundesliga for 13 matches. The last defeat was, of all teams, against RB Leipzig on matchday 26 of last season (0:2). In the past, BVB’s performances “fluctuated like a fever curve,” but now things are much more controlled. Setbacks like those against Juventus Turin (4:4) or FC St. Pauli (3:3) have become rarer.

With this latest poster campaign, the Red Bulls have once again shown that they can attract attention off the pitch as well. The tension between the fan bases is further fueled. The provocative message in downtown Dortmund thus playfully intensifies the rivalry.

This article was translated into English by Artificial Intelligence. You can read the original version in 🇩🇪 here.