Corinthians announce Broto Legal sponsorship until 2027 | OneFootball

Corinthians have unveiled Broto Legal, a São Paulo premium rice and beans brand, as a new sponsor on a deal until the end of 2027, covering men’s and women’s teams. Financial terms were not disclosed.

The club said in a statement that the logo will debut on Sunday on the shorts in the Supercopa do Brasil final against Flamengo at 16:00 in Brasília. It will later move to the chest, with a launch video featuring idol Basílio already released.

For the women’s team, the Brabas, the brand is set to debut in the Supercopa Feminina against Palmeiras on seven February. On that kit, Broto Legal will sit near the crest, mirroring the men’s training strip.

President Osmar Stabile said the tie reflects Corinthians’ roots and closeness to Brazilian families, and that shared values of tradition, trust and proximity will deliver results on and off the pitch.

Jair Eduardo Franzner, commercial director at Urbano Alimentos, which owns Broto Legal, said the club’s national reach and values align with the brand, and that the deal strengthens its presence across São Paulo while keeping it close to moments that unite people.

The agreement includes brand activations, promotions, digital content and fan experiences across the year. Broto Legal has a strong footprint in São Paulo for more than 50 years and offers special lines of rice and beans.

Corinthians’ 2026 budget projects R$ 255 million in sponsorship revenue, up 47% on last year.

Source: Meu Timao