Corinthians seal Fatal Fans sponsorship worth R$ 22 million until 2027 | OneFootball

Corinthians have signed a sponsorship with Fatal Fans, a subscriptions and content platform, worth R$ 22 million until December 2027, covering men’s and women’s football plus basketball and futsal.

According to Meu Timao, talks first centred on a 12-month deal just over R$ 17 million, before being extended by one extra semester that added R$ 5 million. The contract carries a 12-month option to December 2028 worth a little over R$ 9 million, taking the total to about R$ 31.28 million.

Branding will appear on the shorts in men’s and women’s football, the upper back in basketball and the front hem in futsal. The fee is roughly four times the market rate for those slots and sets record figures for women’s football, basketball and futsal.

The agreement was signed with Atlas Technologies, operator of Fatal Fans and sister platform Fatal Model. Corinthians imposed strict brand and image rules, barring the logo from the women’s kit, where educational and social campaigns will run, including STI prevention and actions against harassment, discrimination and domestic violence.

Athletes cannot be linked directly to the platform and the club holds final approval over all advertising, which must avoid explicit language, imagery and double entendres. More than 60% of the fee will be paid in the first 90 days, the brand will not appear on youth teams, and the platform has overhauled its visual identity to remove explicit material, live for about three weeks with the club’s prior approval.

Source: Meu Timao