Leaked: image of Vasco x Nike partnership excites fans, see the reaction | OneFootball

The new Nike store at Nova América Shopping Mall caught the attention of Vasco fans this Wednesday by displaying an image of São Januário prominently. The move reinforces the closeness between the North American supplier and Vasco da Gama, which will have sports equipment produced by the company from the start of the 2026 season.

The agreement, considered historic, will last for seven years and could yield more than R$ 300 million, if all stipulated goals are met. It is the most lucrative contract in Vasco's history with a sports equipment supplier.

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Photo: Reproduction/News Colina.

Nike's strategic comeback in Rio

The multinational sees Vasco as the central piece for its comeback in the Rio market, where it has been absent since 2009, when it ended its partnership with Flamengo. Among the plans is the creation of the "Vasco Nike", a themed store in Rio de Janeiro, in addition to giving great exposure to the club in retail networks such as Centauro.

The initiative also aims to directly rival Adidas, Flamengo's current supplier, reinforcing the dispute for the Rio sports market.

New uniforms and end of Kappa's cycle

According to information from Vasco's commercial department, Nike has already presented a complete trousseau to retailers, and the forecast is that the new uniforms will be launched at the beginning of 2026. Until then, Kappa, the current supplier, will say its farewell with the launch of the last collection this Friday (27), ending its second stint with the club.

The values have also been defined: the fan version shirt should cost around R$ 400, while the professional version can reach R$ 750.

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Photo: Vasco da Gama's Flag (Disclosure/Vasco da Gama)

Vasco's strength in the market

Currently, Vasco is among the three clubs that sell the most shirts in Brazil, trailing only Flamengo and Corinthians. The sales potential was one of the decisive factors in attracting Nike's investment, which sees in Vasco a strategic asset to consolidate its presence in Brazilian football.

With the partnership, the expectation is that Vasco will not only strengthen its brand on the national scene, but also achieve international projection.

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This article was translated into English by Artificial Intelligence. You can read the original version in 🇧🇷 here.