Nubank agrees deal with WTorre, takes stadium naming rights | OneFootball

Nubank has secured the purchase of the naming rights to Palmeiras’ stadium and will replace Allianz, which has held the rights to the venue since 2014. The insurer’s contract was set to run until 2034.

New brand

Talks between Nubank and WTorre gained momentum in recent weeks and resulted in an agreement for the acquisition of the naming rights to Palmeiras’ stadium.

According to information published by ‘O Globo’, the signed contract provides for an annual investment of 10 million dollars, approximately R$ 51 million at the current exchange rate, and will remain in effect until 2044. The amount represents a significant jump compared to the current deal and reinforces the growing interest of major brands in the commercial potential of sports arenas.

Currently, the naming rights to Verdão’s stadium belong to Allianz, which has been a partner since the arena’s inauguration. The current contract is worth around R$ 15 million per year, with amounts adjusted for inflation over the years. The possible replacement highlights not only the appreciation in the venue’s value, but also the changing profile of companies interested in associating their brand with Brazilian football.

Palmeiras’ upcoming matches

This article was translated into English by Artificial Intelligence. You can read the original version in 🇧🇷 here.