São Paulo to host The Weeknd, Anitta at Morumbi in 2026 | OneFootball

Traditional international music festival will be held again at the tricolor's home (Photo: Disclosure)

MARCIO MONTEIRO

@avantmtricolor

The partnership of São Paulo with Live Nation, a producer of international artists, continues to yield shows at the club's stadium. This Thursday (4),the festival The Weeknd was announced for Morumbi in 2026.

With the AFTER HOURS TIL DAWN STADIUM TOUR, the festival, which will feature singer Anitta, will take place on two dates in São Paulo, at the Tricolor's home, on April 30 and May 1 of next year. Before, there will also be a show in Rio de Janeiro, at Nilton Santos stadium.

Even with the stadium's schedule full at the end of this year,São Paulo is still negotiating other mega shows at Morumbi to fill the coffers.

The club has several shows scheduled for this second semester. The sequence begins withtwo performances by Imagine Dragons, on October 31 and November 1.

Then, the schedule continues with a show byLinkin Park on November 8, followed by Dua Lipa on the 15th. To close, on 22 and 23, there will be shows by the English band Oasis at Morumbi.

The shows are part of the exclusive partnership between São Paulo and the giant Live Nation, a producer that organizes shows of major international music stars at Morumbi,now until 2031, after contract renewal.

The original agreement between the parties, signed in December 2023, had a duration of five years and an initial income of up to R$ 60 million for the club's coffers. The new contract predicts a profit now totaling R$ 77.4 million. Exactly 50% of this amount has already been paid to Tricolor as an advance.

How much will São Paulo earn?

Another novelty in the renewal between the parties is that now São Paulo also receives a percentage of the tickets sold at each show at its stadium. Eduardo Toni, director of marketing for Tricolor, detailed the bonus to the club and revealed how much it could profit from each show.

“We changed and expanded the scope: we increased the fixed value of the contract and created a modality for São Paulo to also receive for tickets sold. So today, if we receive a big show, where we put 80,000 people in Morumbi, we receive about R$ 4.5 million net per show”, Toni said in an interview with TNT Sports.

This article was translated into English by Artificial Intelligence. You can read the original version in 🇧🇷 here.