São Paulo unveil new sponsor, brand to feature against Vitória | OneFootball

São Paulo announced this Saturday that Vitória Cup is its new sponsor on the team’s uniform. The Tricolor will display the brand as early as this Sunday’s match against Vitória, at 4pm (Brasília time), in the final round of the Campeonato Brasileiro. The parties have signed a contract until the end of 2026.

The Vitória Cup logo will be featured on the front hem of the men’s professional team’s shorts. The aim of the sponsorship is to establish the tournament as one of the main high-performance preparation events in Brazilian football.

The next edition of the Vitória Cup will feature major European clubs, who will come to Brazil to prepare for the upcoming season.

“For us, it is a great honor to have our brand on the uniform of a club with the history and greatness of São Paulo FC. This partnership represents a significant step forward for the Vitória Cup and reinforces our commitment to strengthening Brazilian football. We are very happy with this moment and with everything we will build together,” said Vinícius Domingues, CEO of Vitória Cup.

“One of São Paulo’s marketing guidelines is the relentless pursuit of new projects to further expand our group of partners in creative and innovative ways. We are pleased with the potential of this agreement with Vitória Cup,” added Eduardo Toni, São Paulo’s marketing director.

This article was translated into English by Artificial Intelligence. You can read the original version in 🇧🇷 here.