Sunderland’s new membership scheme explained, prices, ballots and key questions | OneFootball

Sunderland have launched a 2026/27 membership, on sale from 10am on Tuesday, July 14.

Sunderland Echo reports those who join before 8pm on Thursday, July 23, get £10 off pre-season streaming package.

Season Ticket Plus, £20, is an optional add-on for season-ticket holders. It includes an away ballot from 10 per cent of each allocation, plus club benefits. Existing rights are unchanged without it.

Black Cats Adult, £48, gives non-season-ticket fans access to home ballots for the Premier League, Europa League and domestic cups. It also unlocks the season-ticket waiting list, which stays active while you renew. Black Cats Academy covers ages four to 18, priced at £30 for the first child and £20 per additional child, with the same core benefits and the mascot ballot. Season Ticket Plus does not include waiting-list access.

Non-members may buy home tickets if any remain after ballots, though availability is likely to be very limited and ballot volumes are not set out. At present, one membership provides access to one ticket, with group or family rules still to be clarified.

Ticket forwarding remains, and only season-ticket holders with Season Ticket Plus can enter the away ballot. Black Cat Points continue, but 10 per cent of each away allocation will be ringfenced for the ballot and the impact on points totals is still to be confirmed.

Europa League home ticketing is unconfirmed. There is no indication Season Ticket Plus will be required for season-ticket holders, and non-season-ticket fans can enter home ballots via Adult or Academy.

Source: Sunderland Echo