“£15-20m” – Chelsea’s final deal could be embarrassing climb down after hard-ball tactics fail | OneFootball

Chelsea’s ongoing (and unsuccessful) attempts to find a front of shirt sponsor have been one of the most glaring and obvious failures of the new ownership. They seem to be close at last (although we’ve heard that before) with tech company Oracle apparently their new  target.

Chelsea could end up with pitiful £15m a season despite 3 year wait

Enzo Fernandez celebrates Chelsea win. (Photo by Carl Recine/Getty Images)

Football finance expert Stefan Borson, who tends to be right almost as often as he’s wrong when it comes to speculating about Chelsea’s finances, has cast doubts over whether the Blues will be getting the money they want.

“It seems very unlikely to be worth more than maybe £15m or £20m [per year] at a push. I mean, you’re talking about the way these deals work, you get a whole load of inventory within the stadium, so you get the box and you get the pitchside,” Borson said in quotes picked up by Football Insider.

“But how many home games have Chelsea got left? They have played six home games, which means they’ve got 13 left in the Premier League, so that’s two thirds of the home inventory left. They’re going to sell almost zero kits with the name, so that part of it is not really valuable.

“They’ll have Champions League, so that’s got some value. You could argue you’ve not really played the core of the Champions League yet, so you’re getting most of the Champions League value, so that’s good for them.

“But of course, the pitchside stuff on Champions League is not yours to sell. It’s the Uefa brands around the pitch, so you’re not getting the inventory there. I think £15-20m feels like the best that they could hope for if the story is true.”

If they really are getting just £15-20m that’s appalling – it means that all these years of playing hard ball have cost them £60m+ and gained them nothing.