18 photos as Sunderland launch 1937-inspired home kit and fans snap up new shirt

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·30 July 2026

18 photos as Sunderland launch 1937-inspired home kit and fans snap up new shirt

Sunderland launched a new home kit inspired by the 1937 FA Cup final win over Preston North End, and supporters quickly moved to buy it on Wednesday.

According to Sunderland Echo, the shirt was officially released on Wednesday morning and drew an enthusiastic response as the club marked that triumph.

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A striking photo shoot featuring Granit Xhaka, Enzo Le Fee and Emily Scarr helped build anticipation ahead of the release.

Fans headed to club stores at the Stadium of Light and The Bridges to secure the shirt that will be worn by Regis Le Bris' side during a historic season.

Images from the official launch include behind-the-scenes moments and supporters picking up the 2026/27 home shirt within moments of release.

Source: Sunderland Echo