☝️A new signing: the details of Trezeguet’s arrival at River | OneFootball

After more than twelve years since his last stint as a player for the club, David Trezeguet officially returns to River Plate. The forward, who was a key player in the 2012 promotion, will not return to the pitch but will join the institutional structure of the "Millonario" with a role designed to expand the brand globally.

The club announced that the historic goal scorer will take on a role focused on international liaison and representation. His objective will be to strengthen the relationship strategy, develop strategic alliances, and manage new commercial agreements, working together with the Marketing and Commercial areas.

Ambassador of the "Millonaria" brand

Trezeguet's previous experience as an ambassador at Juventus was crucial for his appointment. Among his main functions are managing academy programs, activating sponsors, and representing the club at protocol events with key players in the global sports industry.

This move is finalized under the presidency of Stefano Di Carlo, who seeks to leverage David's trajectory and vision to position River in the global elite. The "King," who scored 17 goals in 37 matches with the red band, returns home to lead institutional growth from the offices.

This article was translated into English by Artificial Intelligence. You can read the original version in 🇪🇸 here.