Amaury Vergara: vision and ambition for a successful future | OneFootball

Amaury Vergara has defined his tenure at Club Deportivo Guadalajara with a clear vision: to innovate and compete in every area that is part of a great institution like the Rebaño.

Today, on his 39th birthday, we join the celebration. For that reason, we look back at some of the pillars that Amaury Vergara has promoted during his tenure to strengthen Guadalajara on and off the field.

Chivas TV, the first step toward innovation

One of the projects that marked the history of Guadalajara, and of Mexican soccer, was Chivas TV. Amaury led the development and execution of a platform that was ready in just 42 days. Launched in 2016, under the vision of Don Jorge Vergara (RIP), the platform broke away from traditional broadcasting models and opened a new path for the club to create its own content and maintain a closer connection with its fans.

Agreement with Prime Video

Eight years later, that bet on streaming entered a new stage with Chivas joining Prime Video. In 2024, Guadalajara and Amazon agreed to stream the Rebaño’s home matches for four years. For Amaury, the partnership confirmed the path he had started with Chivas TV and his vision of finding new ways to connect with the Chivahermanos.

A home ready to welcome the world

Amaury’s vision understands that what happens on the field is essential; of course, the Rebaño’s home had to be up to the task. Under his leadership, AKRON Stadium underwent a transformation to meet the requirements of the 2026 FIFA World Cup and provide an unforgettable experience for its fans, with work done on the pitch, technology, sustainability, connectivity, security, accessibility, and hospitality.

With this, Amaury Vergara was able to fulfill one of his father’s great dreams, Don Jorge Vergara (RIP): bringing a World Cup to Chivas’ home. This year, the venue hosted four matches in the group stage of the 2026 FIFA World Cup.

A sporting project with a rojiblanco stamp

And all of that vision also had to be reflected on the field. Under Amaury Vergara’s leadership, the sporting project now headed by Gabriel Milito was consolidated, with a strengthened squad and a commitment to combining experience with the talent developed in the Cantera Rojiblanca.

That work had one of its main results in Clausura 2026, when Chivas reached 36 points in the regular season, the highest total in club history in short tournaments.

And that is precisely where all the pieces come together again.

Because competing on every field, as Amaury Vergara has proposed, means much more than seeking a result every weekend. It also means innovating to connect with the fans, finding new ways to bring the team to them, transforming its home, and, of course, building a sporting structure capable of competing and being a leading force in the national tournament.

Everything is part of the same idea: to win on every field, Chivas has to compete on every one of them.

The Rojiblanca Nation wishes you a happy birthday, Amaury! And much success at the helm of Guadalajara.

This article was translated into English by Artificial Intelligence. You can read the original version in 🇪🇸 here.