ARMENIA TURNS BLACK AND WHITE: THE NEW JUVENTUS ACADEMY OFFICIALLY OPENS

In partnership with

Juventus FC

·1 October 2026

ARMENIA TURNS BLACK AND WHITE: THE NEW JUVENTUS ACADEMY OFFICIALLY OPENS

On Wednesday, 30 September, Juventus Academy Armenia was officially inaugurated: a project of significant sporting and educational value that brings the Club’s methodology and values to the country.

Announced in September 2025 in the presence of David Trezeguet, the project officially got underway with a high-profile inaugural ceremony. The event was attended by leading representatives of Armenian institutions and UEFA, the presidents of the Armenian and Georgian Football Federations, Peter Silverstone, Chief Business Officer of Juventus, and Juventus legend Fabrizio Ravanelli.

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In his speech, Peter Silverstone highlighted the core values behind the initiative and the contribution of the Italian coaches, while also emphasizing the important work done by the local partner to build top-level facilities in a short time frame.

From its earliest stages, the project has generated extraordinary enthusiasm and has already welcomed around 700 boys and girls. The young players’ technical and personal development will be guided by a team of 14 Italian coaches, ready to share the Club’s methodology and values.

The Academy operates across two centres of excellence, both equipped with high-level facilities designed to provide a complete development experience:

Avan Complex: a modern, multifunctional centre featuring one 11-a-side artificial turf pitch, one 9-a-side artificial turf pitch, and two 7-a-side artificial turf pitches, along with two 5-a-side artificial turf pitches on the rooftop. The complex also includes a fully equipped gym, 20 apartments, an operational nursery and kindergarten, as well as a bar and restaurant area.
Hrazdan Complex: an iconic venue featuring a main stadium with a capacity of approximately 1,500 seats and suites, one full-size 11-a-side natural grass pitch, one 9-a-side pitch, and one 5-a-side artificial turf pitch. Once completed, the complex will also include a hotel and a medical centre.

With this opening, Armenia is not simply inaugurating new football pitches: it is bringing to life the dreams of hundreds of young players, ready to take to the field and write an exciting new chapter in the black and white story together.

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