Arsenal ‘in talks’ to sign £50million forward | OneFootball

Arsenal Push Ahead in Nico Williams Race as Arteta Makes Direct Contact

Arteta takes personal approach in pursuit of winger

Arsenal are intensifying their pursuit of Athletic Bilbao star Nico Williams, with manager Mikel Arteta reportedly holding direct talks with the Spain international as the Gunners look to fend off interest from Real Madrid and Chelsea.

Photo: IMAGO

According to Caught Offside, Arteta has taken a hands-on approach, personally outlining his project to Williams in an effort to convince the 22-year-old that north London is the right destination for the next phase of his career.

The winger, who has a £50 million release clause, has also been the subject of admiration from Madrid and Chelsea. Yet Arsenal believe their early groundwork — led by Sporting Director Andrea Berta — has placed them in a strong negotiating position.

Williams fits strategic recruitment model

Williams is seen as a player who not only fits Arteta’s tactical profile but also represents Arsenal’s long-term transfer vision. With 11 goals and seven assists in 44 appearances this season, his pace, versatility and technical quality have made him one of Europe’s standout wide players.

Photo IMAGO

Former Madrid boss Jose Mourinho called Williams “unique” and “wonderful” in December 2024 — a view that reflects his rising stock across elite clubs. His Copa del Rey triumph with Athletic and success with Spain at Euro 2024 only strengthen his credentials.

Photo: IMAGO

Competition heats up but Arsenal remain confident

Madrid’s long-standing interest and Chelsea’s financial clout mean the deal is far from done. However, Arsenal are quietly confident that their manager-led pitch, Champions League football, and an increasingly attractive project under Arteta will make the difference.

Project appeal could seal the deal

Arteta’s personal involvement underlines just how pivotal this signing could be. The club views Williams not simply as a statement acquisition but as a central figure in their push to return to title contention next season.

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Nico Williams isn’t just another name on a transfer list — he’s a proven talent with European pedigree, and at 22, he fits the mould of what Arsenal are trying to build: young, hungry, technically gifted players with room to grow into superstars.

The idea that Arteta is personally pitching the club to Williams is exciting for Arsenal fans and speaks volumes about how much they value him. In past years, Arsenal might have watched Madrid or Chelsea swoop in with bigger promises and deeper pockets, but this is a different era. This is a club that knows what it wants and is willing to go all in to get it.

There’s also something poetic about trying to lure a Copa del Rey and Euro winner to the Emirates. It signals Arsenal’s intent to compete with Europe’s elite again, not just participate. If Arsenal can beat Madrid to Williams, it would send a powerful message — not only to fans, but to future targets too.