BaladAPP named new Santos sponsor in 12-month kit deal | OneFootball

BaladAPP has become the new Santos sponsor, with the entertainment platform's logo set to feature on the club's official kits for the next 12 months. Part of the Ticketmaster group, BaladAPP is one of Brazil's largest entertainment companies.

Diario Do Peixe reports that the tie-up aligns with the club's strategy to work with brands that share its strength and its connection to millions of supporters in Brazil and around the world.

President Marcelo Teixeira said the partnership initially underlines Santos' credibility and that benefits will be mutual, calling BaladAPP a market reference whose expertise will benefit members and supporters. He added the backing is essential during a period of major change and said the partnership will be long and successful.

Marketing and business executive Caio Lacerda said this is the kind of partnership the club seeks, with relevant, innovative brands that view football beyond simple exposure. He said Santos boasts a passionate fanbase, global reach and strong business potential, which they aim to turn into valuable platforms for partners, the club and, above all, the supporter.

Both parties present the deal as a meeting of innovation and tradition, bringing BaladAPP to one of football's most traditional shirts. Communication and engagement initiatives are planned over the coming months to cement the collaboration.

BaladAPP chief executive João Carlos called it a great honour to back Santos, home to icons such as Pelé and Neymar, and said the company joins to amplify the club's stature through the partnership.

Source: Diario Do Peixe

“Artificial intelligence was used to assist in creating this article based on reporting from the original source quoted.”