Bap defends Flamengo ticket prices: "No one wants to pay a fortune..."

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Coluna do Fla

·10 October 2025

Bap defends Flamengo ticket prices: "No one wants to pay a fortune..."

Flamengo’s president explained the strategy for setting ticket prices

Year in and year out, the prices of tickets for Flamengo games become a debate. Amid complaints about the amounts charged for the match against Racing (ARG) in the semifinals of the Libertadores, Fla president Bap countered the criticism.

Bap explained that the pricing strategy varies according to the games and the moment in the season. The president took part in the III Rio Entrepreneur Forum of the Commercial Association of Rio de Janeiro (ACRJ) and spoke on the subject.

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The price of tickets depends on the moment and the circumstances. The first game of the championship will always be the cheapest. In the Libertadores, the last game is entirely run by Conmebol. So, from a commercial standpoint, the final is the semifinal. If you set a cheap price, tickets sell out in two hours and everyone says you’re a jerk. If you set it too high, you get complaints. Flamengo has had record crowds in every game. Nobody wants to pay more, I understand, but these are choices. The Maracanã holds 70,000. We’ve been selling it out. In round 27, when you’re in first and there are two or three teams fighting at the top, it’s different from the situation of a team that’s down there. In the second round, when you don’t know if your club will go far, R$ 80 is expensive. Now, in round 27, R$ 80 is cheap to watch Mengão steamroll and take the lead again and be on track to win the whole f… thing (laughs). Many times you set prices based on variables. You get it right and you get it wrong. But I doubt anyone has gotten it right more than Flamengo this year. Just look at the average paying attendance, total attendance, and service for club members. I’m satisfied with the process.

What are the complaints?

In short, the ticket prices for the match against Racing in the semifinals of the Libertadores were the reason for complaints from Flamengo fans last week.

That’s because the North Stand, for example, is costing R$ 400. On the other hand, the South, cheaper, is R$ 350 for the general public.

Finally, the Upper East costs R$ 450, the Lower East R$ 500, the West R$ 600, and the Maracanã Mais R$ 2,000. Despite the complaints, Flamengo has had the highest average attendance in Brazil over the last ten years, according to GE.

What are the attendance records for the season and the new Maracanã?

Recently, the match against Cruzeiro in the Brasileirão recorded the largest attendance of the 2025 season, with 67,873 paying fans. In fact, the Most Beloved tops the ranking, with the 13 largest crowds in Brazilian football this season.

In addition to the largest attendance in Brazilian football in 2025, the Flamengo vs. Cruzeiro match broke the attendance record at the Maracanã for club matches after the stadium’s renovation for the 2014 World Cup. There were 72,565 in attendance (67,873 paying). As a result, gross revenue was R$ 5,835,870.

This article was translated into English by Artificial Intelligence. You can read the original version in 🇧🇷 here.