Betano responds to Flamengo after Brazil betting ban | OneFootball

Betano maintains partnership with Flamengo until there is a concrete decision on the suspension of betting companies in Brazil

Brazilian football is going through a moment of uncertainty due to the temporary suspension of betting companies. Even in this situation, Betano, Flamengo’s main sponsor, made it clear that it will maintain its partnership with the club until a final decree is issued on the matter.

Currently, Betano pays around R$ 283 million per year to Flamengo, the biggest sponsorship deal in Brazilian football. However, starting next Monday (05), Flamengo will no longer be allowed to display the brand’s name on its uniform or at its Training Center.

What does the provisional measure suspending betting companies determine?

Last Friday (25), President Luiz Inácio Lula da Silva signed a provisional measure regarding the suspension of betting companies. The idea is to put an end to the operation, offering, and advertising of fixed-odds betting in the country.

As a result, the rule set next Monday (05), at 11:59 p.m. (Brasília time), as the final deadline for the voluntary removal of advertising material linked to betting companies. The measure also applies to sports uniforms. Starting October 6, betting websites and apps must go offline in Brazil.

What will happen to Betano’s space on Flamengo’s shirt?

With the deadline in effect, Flamengo will remove Betano’s name from the uniform as early as Monday (05). Therefore, if the measure is not overturned, Flamengo will return to the field against Santos after the end of the FIFA international break without the betting company’s brand displayed in the center of the Manto Sagrado.

What is the financial impact of the suspension on Flamengo?

The biggest sponsorship deal in Brazilian football, the agreement with Betano has become the target of legal action filed by Flamengo. The club appealed to the Supreme Federal Court (STF) against the provisional measure.

According to the club, the end of the contract could generate losses of up to R$ 430 million in the 2027 budget alone. Even so, the impact is not limited to Flamengo. The estimate is a loss of R$ 2.5 billion in betting sponsorships for Brazilian football as a whole.

This article was translated into English by Artificial Intelligence. You can read the original version in 🇧🇷 here.