Big brands scramble for a contract as Barcelona winger continues to consolidate himself as a global superstar | OneFootball

Despite still only being 17 years of age and having made his debut with the first team only two seasons ago, the Barcelona winger Lamine Yamal has emerged as one of the biggest names in the world of football.

The Blaugrana forward has proven his talents beyond any doubt in this last stretch of the 2024-25 season, as he has showcased his incredible skills at the highest level, against some of the biggest sides in Europe.

Lamine Yamal attracting advertisement deals

His fearless way of playing and going toe-to-toe with players vastly above him in age and experience has made him a truly global phenomenon. And as Mundo Deportivo has noted, his irruption is having an impact beyond the pitch as well.

This is particularly true of how Yamal has become a coveted target for some of the biggest business brands in the world. The young forward is not only getting advertisement offers from some of the biggest names in the business world, but the contracts he is getting are also those of a true global superstar.

Yamal had already attracted some big contracts early in his career. For instance, he signed with Adidas about a year ago. However, this contract is already outdated, keeping in view the way the winger has emerged as one of the biggest names in football this year, and it would not be a surprise to see the German firm adapt their contract to reflect Yamal’s new status.

In addition to Adidas, other big names with whom Yamal has commercial ties include Beats, Oppo, and Konami.

Barcelona star Lamine Yamal. [Photo by David Ramos/Getty Images]

Other big names also targeting the youngster

Currently, other big businesses are also fighting for a contract with him, but his entourage is clear that only a limited number of brands will be associated with him to maintain his exclusivity. The player’s entourage would look to sign only the contracts that will further strengthen his outreach and consolidate his image as a leading figure in sport.

With this focus on exclusivity, Lamine Yamal and his entourage will select only the biggest of brands to be associated with him. In such a context, other businesses are trying to get associated with the winger by getting more affordable ties with La Capital FC, the Kings League team with whom the Blaugrana winger is associated.