Bombshell: drugmaker in talks over São Paulo sponsorship | OneFootball

São Paulo and Cimed, a giant national pharmaceutical company, have started talks in recent days to begin a new sponsorship deal. The matter took over social media this Wednesday (30) after Adibe Marques, son of João Adibe, the company’s owner, posted on his social media a photo of what appeared to be a meeting with representatives of the Morumbi club.

According to what AVANTE MEU TRICOLOR has learned, at first the deal would not serve as a replacement for Superbet, São Paulo’s main sponsor, whose days are numbered after the provisional measure by President Luiz Inácio Lula da Silva (PT) that put an end to betting houses in the country. The classic against Santos this Friday (10/2) will be the last with the brand displayed on the tricolor uniform.

Cimed’s initial interest would be in a smaller São Paulo kit property, such as the sleeves, which have remained available throughout the season. But a stroke of luck could help Tricolor: the company wants to use football advertising to promote its cosmetics and perfumery brand called, believe it or not, ‘Super Cimed.’ In other words, it could perfectly replace the betting company when it comes to the naming rights of the Barra Funda training center.

Sources consulted by the report say the talks are still at an early stage. But through the ‘Super’ brand, Cimed would be interested in launching customized products, such as deodorants, featuring São Paulo’s official symbols. This is something it already does with Palmeiras and Cruzeiro, the Brazilian Championship teams it already officially sponsors.

From Tricolor’s side, matters such as contract length and figures are still being kept under wraps.

The Future Without Superbet

As AMT has already revealed, São Paulo’s executives have been talking since last Friday (25) with partners already established with the Morumbi club and currently occupying other positions on the shirt to take over the main space.

Values are not yet being discussed, but Tricolor’s marketing department does not want the space to remain vacant once the total ban on betting companies definitively comes into effect on October 5, when even the shirts sold will no longer be allowed to feature the Superbet logo.

Officially so far, the classic against Santos at Morumbi, at 8 p.m. (Brasília time) this Friday (10/2), in the Brazilian Championship, will be the last match with the Romanian betting company on the shirt and with advertising in the stadium.

São Paulo’s sponsorship contract with Superbet, valid until the end of 2030, includes a termination clause without penalties if sports betting is banned in Brazil. Despite this contractual safeguard, the club and the betting company have still not defined the next steps or the strategy to be adopted after the publication of the provisional measure.

Main points of the contract between São Paulo and Superbet:

At the moment, besides the betting company, the São Paulo kit has six other brands: Ademicon Consórcios (right shoulder blade), E-Football/Konami (numbers), Seguros Unimed (rear hem), Moto da Gente (front hem), Unicesumar (shorts) and Elgin air conditioners (chest).

According to the report’s findings, São Paulo’s legal department is studying reaching an agreement with Superbet to “freeze” the contract. In other words, the deal would be suspended until the provisional measure is voted on by Congress, within up to 120 days of its publication.

Off the record, São Paulo marketing staff already admit that São Paulo will hardly be able, at first, to secure a deal paying the same amounts backed by Superbet.

The owner of Cimed’s son posted this photo on social media: what does it mean? (Instagram)

This article was translated into English by Artificial Intelligence. You can read the original version in 🇧🇷 here.