Brentford announces Indeed as new principal and front-of-shirt partner | OneFootball

Brentford Football Club is pleased to announce Indeed, the number one job site in the world, as the club’s new principal and front-of-shirt partner from the 2026/27 season.

This multi-year deal marks a significant expansion of their existing partnership.

As official front-of-shirt partner, Indeed will feature on all men’s and women’s first-team playing kits, as well as academy matchday kits.

The new agreement builds on the success of the partnership to date and will also see Indeed have an increased presence at Gtech Community Stadium on matchdays, as well as the club’s digital channels.

The partnership is underpinned by a shared commitment to data-driven decision making, smart recruitment and talent development.

Indeed became the official training wear and recruitment partner of Brentford in July 2025. Since then, the hiring platform has been working with the club on its own off-field recruitment strategies, as well as with Brentford FC Community Sports Trust to support those looking for employment in west London and beyond with access to career opportunities and employability programmes.

This extended partnership sees Indeed also become the official Brentford FC Community Sports Trust lead partner, enabling further investment in community initiatives and supporting Brentford’s commitment to creating a positive impact in the local area. Indeed will continue as the club’s official training wear and recruitment partner.

James Whitemore, chief marketing officer for Indeed, commented: “We’re thrilled to expand our partnership with Brentford. This has been a natural fit from day one.

"At Indeed, we help people get jobs and employers find the right talent, enabling better matches and more efficient hiring. Like Brentford, we believe success comes from putting the right person in the right role - on the pitch, in business, or in a job. We both also know the power of combining data and human insight to help drive better decisions.

“Brentford’s strong community is something we are proud to be part of. Football is powered by fans - their energy, loyalty and sense of community are what truly bring the club to life. Through our expanded partnership, we’re excited to engage more deeply with Brentford’s passionate fanbase and with Premier League fans around the world, creating meaningful connections and opportunities that go beyond the pitch.”

Brentford chief executive Jon Varney said: “We are very proud to welcome Indeed to the front of our shirts from next season as we continue to grow the club’s profile on both a local and global stage.

“This expanded partnership builds on an excellent first year working together, which has been driven by our shared belief in using data to inform smart recruitment and a commitment to talent development at every level of the organisation, both on and off the pitch.

“Alongside this, Indeed’s commitment to supporting communities aligns closely with the work of the club through our Community Sports Trust, as we seek to create opportunities and make a positive difference to people’s lives in our local area.

"We are looking forward to building on our work to date and the impact we can continue to deliver together for our fans and community.”