Brentford extend official sleeve partnership with Cazoo | OneFootball

Brentford Football Club is pleased to announce a one-year extension with Cazoo to continue as the club’s official sleeve partner.

Cazoo branding will again feature across all Brentford kits, including men’s first-team, women’s, junior and training shirts for the 2026/27 season.

Since first partnering in 2024, Cazoo’s presence across the Bees’ kits, matchdays and social content has accelerated its recognition as a challenger brand and market disruptor.

In a highly successful 2025/26 season, the partnership helped drive significant traffic to Cazoo and greater exposure and leads for car dealers operating through Cazoo’s marketplace.

The extension will build on these achievements in the coming football season, when Cazoo utilises Brentford as a key asset in a new brand campaign launching this summer.

During 2025/26, Cazoo offered Brentford supporters the chance to win a car alongside a range of exclusive experiences through their 'Miles of Prizes' campaign, including training ground tours and meet and greets with head coach Keith Andrews.

Headquartered in Richmond, Cazoo has continued to strengthen its commitment to Brentford's community programmes designed to support opportunities for the development of young people across west London.

Most recently, Cazoo has organised half-term football tournaments and skills sessions led by Brentford FC Community Sports Trust coaches to give young players safe, inclusive spaces where they can enjoy their time off school.

As well, Cazoo demonstrated its investment into the future of Brentford with financial support for its Emerging Talent Centre, funding high-quality coaching for girls from U10s to U16s level.

Alongside sleeve placement, Cazoo will continue to receive access to Brentford men’s and women’s first-team players for content creation, digital exposure on matchdays and across campaigns, and further opportunities to engage and inspire the local community with Brentford FC Community Sports Trust.

Brentford head of partnership services Adam Ward said: “We’ve been really impressed by Cazoo’s generosity with our fans and in the community. We’re totally aligned on that shared respect for our roots and that fearless, challenger mindset.

"It’s made this partnership so successful and I’m delighted that we can continue to build on everything we’ve achieved next season.”

Cazoo chief marketing officer Lucy Tugby added: “Brentford and Cazoo are two challengers who refuse to play it safe. We’ve spent two years proving that a used-car marketplace can do things differently, and this partnership is the perfect stage to keep making that case.

"We’re not here to maintain the status quo, we’re here to make it work for car buyers. That means bigger campaigns, more fan moments, and using the reach of this partnership to send real traffic to the dealers who trust Cazoo to connect them with the right buyers. We’re only just warming up.”