Brewers in crisis: What’s next for Brinkhoff’s partnership with BVB? | OneFootball

When BVB opens its Signal Iduna Park for a home game, an average of 60,000 liters of beer is consumed by the fans. This beer is always brewed by BVB partner Brinkhoff’s, whose connection to the Bundesliga club has existed since 2008. However, like many breweries, Brinkhoff’s suffers from a steadily declining demand. What does this mean for their future together?

The portal DerWesten inquired at Brinkhoff’s. The short answer is: They still see themselves as well-positioned.

Speaking in more detail, the responsible parties admit that they also feel the "general market development." However, since Brinkhoff’s portfolio does not only include the classic pilsner, demand for some products is even increasing, especially non-alcoholic beer, but also canned beer.

Regarding the continuation of the partnership beyond the current contract ending in 2028, they intend to "sit down together at the appropriate time." So far, the "active, close, and strong partnership" between Brinkhoff’s and Borussia Dortmund is running as desired.

Photo: IMAGO

Brinkhoff’s is a partner of BVB at least until 2028

Ultimately, the statements from the brewer leave the question posed in the headline unanswered. In the stadium, the cooperation remains a lucrative business for both, speculates DerWesten. If BVB also starts winning again, as recently during the week with a 4-0 victory over FC Villarreal, instead of previously drawing, perhaps even more beer will flow over the counters of the former Westfalenstadion.

Whether BVB fans will continue to drink beer of this brand in their "living room" beyond 2028 cannot be determined from the brewery's responses.

This article was translated into English by Artificial Intelligence. You can read the original version in 🇩🇪 here.