Briatore reveals Alpine’s value: «I’d have sold it already» | OneFootball

Briatore reveals Alpine’s value: «I’d have sold it already» | OneFootball

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·7 August 2026

Briatore reveals Alpine’s value: «I’d have sold it already»

Article image:Briatore reveals Alpine’s value: «I’d have sold it already»

Alpine executive advisor Flavio Briatore said the French team is worth more than $3 billion and offered a striking reflection on the economic growth Formula 1 is experiencing. The Italian stated that, if the team belonged to him, he would not hesitate to sell it because of the high price it has reached on the market.

The remarks came after various estimates placed Alpine among the lowest-valued teams in the category. However, Briatore argued that those figures are outdated and explained that there is an offer for an equity stake that values the team at between $3.5 billion and $4 billion.


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“When I sold my stake in Benetton, the team was worth just $80 million. Today we’re talking about billions, and some experts believe that in a few years a Formula 1 team could reach $10 billion,” the veteran Italian executive said.

Asked whether he believes valuations have already peaked, Briatore responded with a phrase that quickly went viral: “If the team were mine, I would have already sold it”. Beyond the joke, his words reflect the strong financial growth the top tier of motorsport is undergoing and how attractive its teams have become to investors today.

This article was translated into English by Artificial Intelligence. You can read the original version in 🇪🇸 here.

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