Canção swaps red for white and black on Santos FC’s new kit | OneFootball

Santos FC will have a new visual feature on its kit, following a decision made on Tuesday (19). Canção, the official sponsor of Peixe, will now use black and white in its branding on the shirt in all matches.

The change was decided by GTF, the company responsible for the brand, one of Brazil’s leading references in convenient and frozen foods and a sponsor of the club since 2024. The contract between the parties runs until the end of 2026, marking the third consecutive year of the partnership with Santos FC.

Canção’s logo will continue to appear on the shoulder blade area of the Santos kit, below the shoulders, in all competitions played by the professional men’s football team. “There is tremendous respect for the history and identity of Santos FC. This shows the strength of the connection between sponsor and Club,” said Marcelo Teixeira, president of Santos.

In addition to the main squad, the partnership also includes the men’s youth teams. The company maintains visibility initiatives across different properties, such as pitch-side boards, interview backdrops, social media activations, hospitality boxes, and merchandising materials distributed at Vila Belmiro.

“Neymar’s return to Santos FC naturally increased our brand’s visibility. We know the Club’s great history and deeply respect that journey, especially the legacy of the black and white colors. This update further strengthens our connection with Santos and its fans, bringing the brand closer to the club’s historic identity,” said Alessandro Guerra, GTF’s marketing manager.

(Photo: Disclosure/Santos FC)

About Canção

Canção was created to make Brazilian families’ meals much tastier and more nutritious. Dozens of products have been developed following the highest quality standards for each type of consumer, while understanding their real needs.

Part of the GTF group, one of Brazil’s largest chicken meat producers and exporters, Canção carries in its history the quality and reliability of a brand that has been a reference in flavor and convenience for more than 30 years.

With products that combine the convenience and flavor Brazilians love and look for, Canção offers everything from IQF chicken cuts (individually quick frozen) to complete lines of breaded products, ready meals, frozen vegetables, and seafood.

A benchmark for quality, Canção also has a strong connection with sports. Since 2024, the brand has sponsored Santos FC, the traditional club from São Paulo state, and Maringá FC, the team from the city where the company is headquartered. In addition, it is present in several hospitality boxes at the country’s main stadiums, reinforcing its positioning and bringing its products and brand to attendees and fans.

This article was translated into English by Artificial Intelligence. You can read the original version in 🇧🇷 here.