CBF announces new sponsorship deal for Brazil’s national football teams | OneFootball

Uber is the new official sponsor of the Brazilian football teams, in an agreement announced this Thursday (5) by the CBF (Brazilian Football Confederation). The partnership covers the men's and women's teams, both main and youth, reaffirming the platform's commitment to mobility and sports in the country.

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The contract covers crucial cycles, such as the men's World Cup in 2026 and the women's World Cup in 2027, hosted in Brazil. Besides the national teams, Uber will support national women's competitions, including the Brasileirão Série A1, the Copa do Brasil, and the Supercup, boosting the sport in various areas.

Sílvia Penna, director of Uber in Brazil, emphasizes that the union supports “what unites us as a country.” The president of CBF, Samir Xaud, appreciates the brand's innovation: “It strengthens our commitment to building football that is increasingly accessible, dynamic, and connected to the future.”

In addition to the use of official symbols, the agreement includes activations in training, digital content, and social actions through the Seleção Solidária program. The brand will also be present in official transportation and exclusive marketing experiences for fans throughout the sports cycle.

This article was translated into English by Artificial Intelligence. You can read the original version in 🇧🇷 here.