CBF lands billion-real deal, breaks Copa do Brasil rights record | OneFootball

New deal with Globo, Amazon, and another broadcaster exceeds R$ 4 billion and guarantees more broadcasts of the competition between 2027 and 2030

The Brazilian Football Confederation (CBF) has finalized the biggest broadcast rights deal in the history of Brazilian football. The new agreement involves Grupo Globo, Amazon, and a third broadcaster (yet to be announced) for the Copa do Brasil cycle between 2027 and 2030.

Altogether, the contract exceeds R$ 4 billion over the period. As a result, the entity secured an increase of more than 80% compared to the previous deal. In addition, the package also includes the rights to the Supercopa Rei between 2028 and 2031. The 2027 edition, meanwhile, remains tied to the contract currently in force.

CBF HIGHLIGHTS THE GROWTH OF THE COPA DO BRASIL

CBF president Samir Xaud described the deal as a milestone for Brazilian football. According to the executive, the new agreement matches the size and diversity of the Copa do Brasil.

“This is a historic moment for the Copa do Brasil and for Brazilian football. We are building a new cycle for a competition that represents the scale and diversity of our football,” he said. In addition, Xaud highlighted the tournament’s nationwide nature, bringing together teams from different regions of the country. For the president, the new structure needs to bring clubs even closer to the fans.

“The Copa do Brasil is the competition that puts clubs from every corner of the country face to face. Our commitment was precisely to make sure that this greatness is also reflected in the way the competition reaches the fans,” he added. The executive also stressed that the new contract will make it possible to expand the reach of the matches. As such, the CBF expects to offer fans more ways to follow their clubs.

FREE-TO-AIR TV WILL HAVE MORE SPACE

CBF executive director of management Helder Melillo explained that the main change lies in the distribution of the rights. The entity split the negotiation into four packages to increase broadcasting possibilities. As a result, the competition will have nearly twice as many matches shown on free-to-air television.

“The big change is in the distribution. We structured this deal into four rights packages, aiming to expand the distribution possibilities for the Copa do Brasil,” Melillo explained. According to the executive, the new format will allow more fans to watch the matchups for free. In addition, clubs will also enjoy greater exposure during the tournament.

CBF PREPARES CHANGES TO THE BROADCASTS

Starting with the next cycle, the CBF also intends to expand the broadcast windows. The entity will reduce the concentration of matches on the same date and cut down on overlapping kickoff times. In this way, the expectation is to increase the public’s attention on each matchup. Consequently, the measure could boost ratings and the commercial value of the matches.

Another important point involves image production. Starting in 2027, CBF TV will be responsible for producing the feed for all Copa do Brasil matches. The entity will provide a single feed to the companies that acquired the rights. With this, the CBF intends to maintain a visual identity and technical standard throughout the competition. The model follows standards adopted by major international entities such as CONMEBOL, UEFA, and FIFA.

REVAMP HELPS INCREASE THE VALUE OF THE RIGHTS

The CBF attributes the increase in the value of the rights to the revamp of the Copa do Brasil. The competition underwent important changes in the number of participants, matches, and overall duration. The tournament went from 92 to 126 clubs. In 2027, however, the competition will have 128 participants.

The number of matches also grew. In 2026, the Copa do Brasil will have 155 matches, compared to 122 in the previous format. Starting in 2027, that total will reach 157 matches. In addition, the competition now occupies practically the entire national calendar. In this way, the CBF increased the number of commercial and exposure opportunities for clubs and sponsors.

Finally, the entity also adopted a single-match final, implemented as early as 2026. The title match closes out the national calendar while also increasing the sporting, commercial, and tourism potential of the Copa do Brasil.

This article was translated into English by Artificial Intelligence. You can read the original version in 🇧🇷 here.